NutriGuide

Nutrition guide App to track the nutrition consumption by family based on the current health condition and purchase.

Project Overview

Revolutionize wellness with our cutting-edge nutrition app, delivering personalized dietary guidance and fostering a supportive community. Elevate health outcomes through data-driven recommendations, while driving engagement with features like personalized profiles, recipe sharing, and expert-endorsed advice. Transform user behaviors, optimize well-being, and establish credibility in the health-tech landscape

My Role

Problem Statement

Develop a nutrition recommendation app that addresses the challenge of providing personalized and evidence-based dietary guidance to users. The app should consider individual health goals, dietary preferences, medical conditions, and lifestyle factors to offer tailored nutritional advice and meal plans. The aim is to empower users to make informed decisions about their diet, optimize their overall health, and work towards achieving their wellness objectives.

Objectives & Goals

Goal is to develop and launch a nutrition recommendation app that provides users with personalized dietary guidance, empowers them to make informed nutritional choices, and supports their journey towards improved health and well-being.

Our Process

Process chart

Business Challenges

Implementing a robust personalization system requires sophisticated algorithms and data processing, which can be technically challenging and resource-intensive.
Maintaining a diverse and high-quality database of fruits vegetables and groceries and recommendations demands ongoing curation, testing, and updates to ensure user engagement and satisfaction.
Sustaining user engagement beyond the initial excitement can be challenging
Developing a monetization strategy that strikes a balance between offering valuable free features and enticing users to upgrade to premium
Building partnerships with grocery shops for an easy purchase experience and partnerships with healthcare providers and professionals to refer users to the app

Quantitative Research

Sent out a survey to gather information about user expectations and also to understand what users are using and looking for.Received around 60 responses, below are some numbers from the survey

users currently seeking nutritional guidance

Primary health goal

has dietary restrictions

are comfortable with technology

motivation for diet improvement

are likely to use the app

Qualitative Research

"It's been really overwhelming, to be honest. There's so much conflicting information online, and I never know what to trust. I have specific health goals, but it's hard to find advice that fits my needs exactly."

"I have diabetes, and finding an app that considers my condition has been a challenge. I need something that not only helps me manage my blood sugar but also suggests meals that I'll actually enjoy."

"Personalization is key. Everyone is different, and I don't want a generic meal plan. It would be great if an app could take into account my allergies, food intolerances, and even cultural preferences."

"I often start off strong with a new diet, but then I get bored eating the same things. If an app could keep things interesting by suggesting a variety of meals and snacks, I'd be more likely to stick with it."

User Needs

Users want an app that understands their uniqueness and provides recommendations that cater to their specific needs.
User wants to trust that the app’s advice is backed by scientific research and endorsed by experts such as registered dietitians.
User needs an app that offers convenient meal planning, easy-to-follow recipes, and streamlined grocery lists to simplify their dietary choices.
Users want an app that keeps them engaged and motivated on their wellness journey
The user wants an app that educates them about nutrition, helping them make informed decisions and empowering them to sustain healthy eating habits beyond the app.

Competitor Analysis

Company	Product Offering	Unique Value Proposition	Key Features
NutriHub	Personalized meal plans and recipes	Advanced AI for precise dietary recommendations	Personalized meal plans, grocery lists, recipe suggestions, nutrient tracking, expert-backed advice, progress tracking, user community
NourishMe	Customized dietary guidance	Focus on sustainable dietary habits	Tailored meal plans, smart shopping lists, in-app recipe sharing, lifestyle integration, personalized nutrition insights, progress tracking, social community
NutriBalance	Personalized nutrition plans	Emphasis on data-driven insights	Data-driven meal plans, barcode scanning, nutrient analysis, health metrics tracking, virtual consultations with nutrition experts, user engagement features, personalized dashboards
MyFitnessPal	Calorie tracking and nutrition database	Extensive food database with calorie tracking	Food logging, calorie tracking, exercise tracking, macro breakdown, community support, goal setting, recipe entry
Cooking Light	Recipe app with healthy meal ideas	Focus on curated healthy recipes	Vast collection of healthy recipes, meal planning, dietary labels, nutrition information, cooking tips, user reviews, meal inspiration
Fitbit	Fitness tracker with dietary insights	Integration of physical activity and nutrition insights	Activity tracking, calorie burn estimation, food logging, sleep tracking, heart rate monitoring, personalized insights, wearable integration

User Persona

Task Flow

WireFrames

Final Designs

Here are a few final design options. These are not final designs, I am still exploring other options.

Implications

The app could lead to heightened awareness among users about their family’s nutritional intake and health conditions. By providing insights and recommendations, users may make better-informed dietary choices, leading to improved overall health.
The app’s ability to offer personalized recommendations based on individual health conditions can lead to tailored dietary plans.
Families can collectively manage their nutritional goals and health conditions using a single platform.
The app’s analysis of health history and nutritional intake can empower users to make more informed decisions about their eating habits.

Next Steps

User Test the designs and make required changes
Design detailed designs for each screens
Partner with online grocery shops, and vegetable shops to find out if we can collaborate and deliver the items
Partner with food bloggers to create customized recipes for the app user
Create a community of app users, and other partners.