Portfolio website of Harish T P
The Evolution of E-Commerce: From Brand-led to UX-led in the 1990s and 2020s
In the world of e-commerce, the 1990s marked the beginning of a new era. Brand-led e-commerce was the norm back then. Companies focused on establishing their brand identity and creating a strong online presence. This involved building visually appealing websites, showcasing their products, and providing basic functionalities for customers to make purchases. Fast forward to […]