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HPE OneSphere
HPE OneSphere was a cloud management platform offered by Hewlett Packard Enterprise (HPE). It was designed to simplify the management of hybrid cloud environments, which typically involve a combination of on-premises infrastructure and resources hosted in public and private clouds.
What are the Goals of the App
I have worked on many features in OneSphere. But here I am showcasing the feature, onboarding Kubernetes on bare-metal.
Easily onboard Kubernetes on bare-metal and manage the clusters from OneSphere.
The problem
Deploying Kubernetes on bare metal servers presents challenges related to hardware compatibility, provisioning complexity, and security, highlighting the need for streamlined solutions and expertise to ensure a successful and secure deployment. And also consider the time consumed to onboard.
The Solution
Streamline the process of attaching nodes and automate the process of creating a master node. Reduce the manual intervention
Building Persona
Task flow
Competitive Analysis
| Company Name | Product Offering | Unique Value Proposition | Features |
|---|---|---|---|
|
Hewlett Packard Enterprise (HPE) |
HPE OneSphere (Cloud Management) |
Simplified hybrid cloud management and Kubernetes orchestration. |
|
|
VMware |
VMware Tanzu (Kubernetes Platform) |
Comprehensive Kubernetes management and development platform. |
|
|
Red Hat (now part of IBM) |
|
OpenShift (Kubernetes Platform) |
|
|
Google Cloud |
Google Kubernetes Engine (GKE) |
Managed Kubernetes service on Google Cloud Platform. |
|
|
Microsoft |
Azure Kubernetes Service (AKS) |
Managed Kubernetes container orchestration service on Azure. |
|
|
Amazon Web Services (AWS) |
Amazon Elastic Kubernetes Service (EKS) |
Managed Kubernetes service on AWS. |
|
Wire Frames
User Testing
Conducted multiple rounds of user testing
- First, we did preference testing to understand which design is better than the other designs
- Made some modifications based on the feedback received from stakeholders
- Conducted moderated user testing on the new design to understand what can be made better and whether users are able to relate to the work they perform
- Finally we developed both the options and did a AB testing.
Following are some of the findings from these tests
0
Users tested
0
Users felt its the easiest method
0
Users unable to find which nodes were master nodes
0
mintes to complete the task
Few Verbatiums from the test
Attaching nodes was relatively quick and easy. I had no issues with figuring out how to go about doing this.
I believe that this would be the absolute easiest way to attach nodes, It is quicker and much more efficient than the previous method.
I believe all three nodes were attached as a master node to the cluster. I could be wrong but this is what I can recall
Even though the process was easy for the users, 2 users were unable to understand which node was attached as the master node. So we went back to the drawing board and made some changes to address that and tested it again.
NutriGuide
Nutrition guide App to track the nutrition consumption by family based on the current health condition and purchase.
Project Overview
Revolutionize wellness with our cutting-edge nutrition app, delivering personalized dietary guidance and fostering a supportive community. Elevate health outcomes through data-driven recommendations, while driving engagement with features like personalized profiles, recipe sharing, and expert-endorsed advice. Transform user behaviors, optimize well-being, and establish credibility in the health-tech landscape
My Role
- Research
- User Interview
- Wireframe
- User Flow
- UI Design
Problem Statement
Develop a nutrition recommendation app that addresses the challenge of providing personalized and evidence-based dietary guidance to users. The app should consider individual health goals, dietary preferences, medical conditions, and lifestyle factors to offer tailored nutritional advice and meal plans. The aim is to empower users to make informed decisions about their diet, optimize their overall health, and work towards achieving their wellness objectives.
Objectives & Goals
Goal is to develop and launch a nutrition recommendation app that provides users with personalized dietary guidance, empowers them to make informed nutritional choices, and supports their journey towards improved health and well-being.
Our Process
Process chart
Business Challenges
- Implementing a robust personalization system requires sophisticated algorithms and data processing, which can be technically challenging and resource-intensive.
- Maintaining a diverse and high-quality database of fruits vegetables and groceries and recommendations demands ongoing curation, testing, and updates to ensure user engagement and satisfaction.
- Sustaining user engagement beyond the initial excitement can be challenging
- Developing a monetization strategy that strikes a balance between offering valuable free features and enticing users to upgrade to premium
- Building partnerships with grocery shops for an easy purchase experience and partnerships with healthcare providers and professionals to refer users to the app
Quantitative Research
Sent out a survey to gather information about user expectations and also to understand what users are using and looking for.Received around 60 responses, below are some numbers from the survey
0
users currently seeking nutritional guidance
0
Primary health goal
0
has dietary restrictions
0
are comfortable with technology
0
motivation for diet improvement
0
are likely to use the app
Qualitative Research
"It's been really overwhelming, to be honest. There's so much conflicting information online, and I never know what to trust. I have specific health goals, but it's hard to find advice that fits my needs exactly."
"I have diabetes, and finding an app that considers my condition has been a challenge. I need something that not only helps me manage my blood sugar but also suggests meals that I'll actually enjoy."
"Personalization is key. Everyone is different, and I don't want a generic meal plan. It would be great if an app could take into account my allergies, food intolerances, and even cultural preferences."
"I often start off strong with a new diet, but then I get bored eating the same things. If an app could keep things interesting by suggesting a variety of meals and snacks, I'd be more likely to stick with it."
User Needs
- Users want an app that understands their uniqueness and provides recommendations that cater to their specific needs.
- User wants to trust that the app’s advice is backed by scientific research and endorsed by experts such as registered dietitians.
- User needs an app that offers convenient meal planning, easy-to-follow recipes, and streamlined grocery lists to simplify their dietary choices.
- Users want an app that keeps them engaged and motivated on their wellness journey
- The user wants an app that educates them about nutrition, helping them make informed decisions and empowering them to sustain healthy eating habits beyond the app.
Competitor Analysis
| Company | Product Offering | Unique Value Proposition | Key Features |
|---|---|---|---|
|
NutriHub |
Personalized meal plans and recipes |
Advanced AI for precise dietary recommendations |
Personalized meal plans, grocery lists, recipe suggestions, nutrient tracking, expert-backed advice, progress tracking, user community |
|
NourishMe |
Customized dietary guidance |
Focus on sustainable dietary habits |
Tailored meal plans, smart shopping lists, in-app recipe sharing, lifestyle integration, personalized nutrition insights, progress tracking, social community |
|
NutriBalance |
Personalized nutrition plans |
Emphasis on data-driven insights |
Data-driven meal plans, barcode scanning, nutrient analysis, health metrics tracking, virtual consultations with nutrition experts, user engagement features, personalized dashboards |
|
MyFitnessPal |
Calorie tracking and nutrition database |
Extensive food database with calorie tracking |
Food logging, calorie tracking, exercise tracking, macro breakdown, community support, goal setting, recipe entry |
|
Cooking Light |
Recipe app with healthy meal ideas |
Focus on curated healthy recipes |
Vast collection of healthy recipes, meal planning, dietary labels, nutrition information, cooking tips, user reviews, meal inspiration |
|
Fitbit |
Fitness tracker with dietary insights |
Integration of physical activity and nutrition insights |
Activity tracking, calorie burn estimation, food logging, sleep tracking, heart rate monitoring, personalized insights, wearable integration |
User Persona
Task Flow
WireFrames
Final Designs
Here are a few final design options. These are not final designs, I am still exploring other options.
Implications
- The app could lead to heightened awareness among users about their family’s nutritional intake and health conditions. By providing insights and recommendations, users may make better-informed dietary choices, leading to improved overall health.
- The app’s ability to offer personalized recommendations based on individual health conditions can lead to tailored dietary plans.
- Families can collectively manage their nutritional goals and health conditions using a single platform.
- The app’s analysis of health history and nutritional intake can empower users to make more informed decisions about their eating habits.
Next Steps
- User Test the designs and make required changes
- Design detailed designs for each screens
- Partner with online grocery shops, and vegetable shops to find out if we can collaborate and deliver the items
- Partner with food bloggers to create customized recipes for the app user
- Create a community of app users, and other partners.
HPE OneView Firmware update
The Problem
In current OneView updating the firmware is a very difficult and tedious process. Many times end users will not do the firmware update because of this issue.
Many times users don’t have confidence that the firmware going to get updated and they never do the firmware update which internally affects the Product performance. My goal was to make the firmware update seamless and without any fear one should be able to do the update.
My Role
- Research
- User Interview (with internal users)
- Wireframe
- Task Flow
- Design
Solution
Find problems in different areas of firmware update, make it a seamless experience without much human interference.
What is OneView
HPE OneView lets businesses simplify and automate today’s complex hybrid IT infrastructure. Through software-defined intelligence, HPE OneView takes a template-driven approach to deploying, provisioning, updating, and integrating compute, storage, and networking infrastructure. Designed with a modern, standards-based API, HPE OneView also helps users develop applications faster through integrations with a broad ecosystem of third-party management services and tools.
The Process
Research
Did stakeholder interviews to understand how firmware update is done currently in OneView. Since it was a very new domain for me, I had to struggle to understand the terminologies used. technical terms etc. But one thing I understood was currently it’s a difficult process that everyone will hate. I want to make the life of the firmware updating IT admin.
To understand this did a few rounds of initial user interviews with the local admin who was working with us for our test environment hardware. We were not supposed to discuss this with users individually. Leadership used to schedule a user interaction session and along with marketing we used to visit the user place and understand how they use it and what are their pain points.
User Persona
I joined HPE after the development of OneView started. and there were few UX designers in the role.
There were multiple personas created for different user profiles. But my product use case was not considered in that persona and I had to modify the existing persona to accommodate the use cases
User Journey Map
After we came up with the persona, the next task I did was to create a user journey map for this particular use for this particular role
User Interivew
we collected a few end user feedback which we received during our interviews prior to my joining. Following were a few points.
- No assurance that the appliance will not crash after the firmware bundle
- we don’t know the time taken to do the update upfront. some time it will go beyond the downtime allowed.
- will not give the space needed in the appliance
Other key feedback recieved from the IT admin who is responsible for doing the firmware bndle.
- alwasy need to be alert and keep checking for any new critical update available in any hardware
- many times we will not know the package size
Design thinking workshop
Once after identifying the problems my task is to find as many possible solutions as possible. and validate the solutions by doing user testing and then take the best design for further design and development.
we got many different directions.
- make it gamification so that everyone can complete the firmware update in time.
- give points to each firmware update.
- user rating and reviews for each firmware bundle so that the one that is going to update will get confidence about the bundle
- and get the space needed for the bundle and available space in the appliance upfront prior to the update.
Task Flow
How Might We...
How might we help IT admin to be able to quickly get all firmware and bundle those
How might we help end user to get trust on our firmware update
how might we make the firmware update seamless without much user intervention
Final Designs
Additional Recommendation
Optimizing User Experience: A Case Study on Achieving 17% Higher Engagement and 5% Increased Sales in Dell Product Sections
Quick Overview
Contribution
- User Research
- Stakeholder Interview
- User Testing
- UI and Visual Designs
- Helping Front-End Development
- Design Workshop Facilitation
Framework
- Discovery and Framing
- Design thinking
Impact
- 4X easier navigation
- 5% increase on engagement
- 3% Decrease in Bounce rate
Background
Dell.com Premier is a leading B2B ecommerce platform, offering a wide range of IT solutions and products to businesses worldwide. The website has a legacy platform that has been functional for several years, and users have expressed satisfaction with its performance. However, the business leadership at Dell is keen on giving the website a fresh, modern look and feel to align with evolving industry standards and user expectations. As a User Experience (UX) Designer, the challenge is to create a new homepage design that not only satisfies the business’s desire for a new look but also ensures that users continue to have a positive and user-friendly experience.
Problem Statement
The primary problem at hand is to redesign the Dell.com B2B ecommerce website homepage to achieve a harmonious balance between meeting the business’s objectives for a new visual identity and ensuring that users remain content with the platform’s usability.
Objectives
Develop a homepage redesign that incorporates a fresh, modern look and feel while preserving the elements of the existing design that users appreciate.
Improve the user experience by enhancing the website’s usability, accessibility, and overall user-friendliness.
Ensure the new design remains responsive and consistent across different devices and platforms.
Maintain and strengthen Dell’s brand identity throughout the homepage design.
The Process
We follow a Double diamond (discover and framing) process in our product design
Stakeholder Mapping
Market Research
When I started to gather existing market research for similar industries, I found some alarming facts about the B2B e-commerce industry. Which made us even more serious about our exploration and research.
User Persona
User Journey Map
Competitive Analysis
After gathering the research data, we wanted to understand who are all performing better in this industry and what are their strengths and weakness and also wanted to understand what they are doing differently from others, and what each company is doing better.
Key Findings
- Special categories placed on top (Before Main Navigation Bar) – Lenovo, HP, Asus, Acer, Logitech, Huawei, Cisco
- Friendly Brand Voice – HP, Apple, Logitech, WeWork
- Creative Vibrant Images – Apple, WeWork
- Minimalistic – Apple, Google
- Info Flow – Apple, Google
- Dropdown product display – Asus, Oracle, SAP
- Separate business offerings for different industries – Samsung, Microsoft
- Accordion/Collapsible style articles – Samsung, HPE, Cisco, Asana
- Neat Zig Zag Layout – Cisco, Google, Olumo
- Illustration – Google, Alibaba, Olumo, WeWork
- Easy navigation to B2B – Asus, Amazon, Alibaba
- Neat Grid Layout – Apple, Samsung, Netapp
- Card Interface – Alibaba, WeWork
- Parallax Effect – Olumo, Asana
- Interactive Components in Homepage – Asana, WeWork
- CTA buttons are well positioned – Olumo, Asana
- Interesting info hierarchy – Huawei, WeWork
- Big headlines
- Simple Navigation Bar
Quantitative Research
Conducted a survey to understand the preferences of businesses in the Dell Premier users regarding the essential elements they expect to see on homepage.
Survey Methodology:
- Sample Size: 157 respondents
- Survey Duration: 1 month
- Geographical Distribution: America, Europe, Asia-Pacific
Intuitive Navigation
0%
Quick Access to Support
0%
Customization and Quoting Tools
0%
Order Status
0%
Qualitative Research
User Feedback
Because we dont have direct user interaction on regular basis, I have to depend on the customer feedback which we receive through Voice of Customer, which is a feedback form built in to the portal. I collected user feedback from our VOCAAS (Voice of the customer) and Analyzed the feedback from users
User Interview
Problem Prioritization
Once we have gathered all the pain points from stakeholders, and users and also by analyzing the data, we came up with a few problem statements. Since our plan was not to solve all the problems at a time, we prioritized the problems.
How Might We Statement
How might we help users find frequently purchased Dell Products
How might we show users relevant information about quotes
How might we show users relevant information about order status
How might we show standard configuration product EOL reminders
How might we help user to get the most used relevant information on the homepage
Wireframing
Once we have the prioritized problem, the entire team became creative. As a facilitator, I asked all the participants to create 8 quick design ideas to solve the problems within 5 mins. Then ask them to select the best from the 8 and detail the design and present everyone will dot vote for the best designs
Before
After Redesign
User Testing
Unmoderated user testing
Conducted unmoderated user testing on the new design using usertesting.com. Since we were not able to recruit actual users, we have make use of usertesting.com platform to conduct the user testing.
74%
users mentioned new product category made navigation 4X easier
15 of 18
users expressed that the design is Compelling and Nice
95%
Users mentioned the new design take less effort to get what they are looking for
100%
Mentioned showing overview will reduce effort of going to different pages
Some of the verbatim from the user testing
Cleaner, more concise, easy to understand
More information at once makes it better to quickly understand the highlights
The categories are really nicely organized, the font style and sizes are easy to read, categories at the top are outstanding.
AB Testing
Post user testing on the design we identified some of the technical difficulties in the implementing order status. This made us to redesign the design a bit and we did AB testing. Following is the result from AB testing.
17%
Engagement on the newly added sections.
5%
Increase on the shop Dell product section
3%
Decrease in bounce rate
Thinking beyond
Improved Accessibility: Voice-based navigation makes websites more accessible to individuals with disabilities, including those with visual impairments or motor disabilities. It allows users to navigate and interact with the website using their voice, eliminating the need for a mouse or keyboard.
Enhanced User Experience: Voice navigation can provide a more natural and intuitive way for users to interact with a website. Users can simply speak commands or questions, making it easier to find information, access features, and perform tasks on the site.
Efficient and Hands-Free: Voice navigation can be faster and more efficient than traditional point-and-click methods. Users can quickly jump to specific sections or pages on the website without the need to scroll or click through menus. It’s also hands-free, which can be especially useful in situations where users have their hands occupied (e.g., cooking, driving).
Multilingual Support: Voice-based navigation can offer multilingual support, allowing users to interact with the website in their preferred language. This can be a significant advantage for websites with an international audience.
Personalization: Voice assistants can use natural language processing and machine learning to understand user preferences and behavior. This enables websites to offer personalized recommendations, content, and experiences based on the user’s voice interactions and history, creating a more tailored and engaging user experience.
Design delivery
Final designs will be delivered with detailed engineering and marketing guidelines.
Driving Revenue and Engagement: A UX Case Study on Achieving a 3.2% Increase in Revenue per visit
Design Brief
Dell Technologies’ homepage needs to be redesigned to better connect with its audiences including consumers, small and medium businesses, and Enterprise. One-liner brief: Appealing design like apple and transaction like Amazon.
My Role
- Research
- Project time estimatiion
- Requirement Gathering
- Deciding on the Process
- Stakeholder Interaction
- User Testing
- UI and Visual Designs
- Partner with Engineering team
- Helping on Front-End Development
- Workshop Facilitation
Objective
Provide an experience that conveys our brand and corporate values, provides clear and direct navigation to Dell products and services, and promotes a successful completion of purpose.
The Process
We follow a Discovery and Faming process.
Goals
Business Goals
- Increase in click through rate and customer engagement
- Reduction in exit rate
- Reduction in bouse rate
- Increase in organic search traffic
- Increase CSAT
- Premium perception
- Brand love
Product Goals
- Increase Quality
- Increase Stability and Reliability
- Decrease page load time
- Google page speed score above 80
- 100% accessibility compliance
- Personalization
- Governance of quality
Anti-Goals
- Increase RPV
- Increase RPVr
- Increase AOV
- Increase Margin per visitor
- Increase CV
Stakeholder Mapping
Research
Baymard Research Findings
As not to reinvent the wheel again, we went through the research papers of Baymard to understand which are the top performing e-commerce website where Dell stand and what is their suggestion to improve the page.
Even though Dell is in a good position, we wanted to improve further.
Competitive Analysis
Compare a few competitors’ websites and analyze what they are doing differently from others, and what each company is doing better.
Samsung
- Clean design, shows all major categories of product
- Shows sustainability
- Showcases the latest innovations/products. Calls out of new arrivals
- Uses bigger/bold fonts – but not too much text
- Discounts are displayed, but in only one place, not distracting from the rest of the page.
- Using tables on different modules to unfold more content on user clicks
- Using hover to unfold more information
HP Enterprise
- It is a different site altogether from a retail site
- Using a large above-the-fold banner with a carousel (no auto-rotate, only on user click)
- –Banner links user to ebook/PDF
- On scroll sticky masthead. On page load masthead and on hover masthead are slightly different. I think the masthead is a transparent background on the page load.
- Lots of big images and some image overlays
- Subtle animation on part of the page
- Highlights – HP Greenlake/cloud/services and less about products
- Lots of interactive elements to show/hide content
- Link to a virtual tour
- Highlights sign in
Research Existing Analytical Data
Analyze current design As the first step in the research, we analyzed our existing homepage using content square (formally clicktale). Our objective was to check where we get more engagement, and more conversion and also understand what is the reason for less engagement in some sections of the page.
Key findings
- Users are using the laptop and desktop categories the most.
- First-time users use main navigation more
- 82% of home page category purchases buy on the visit and are the fastest purchasers of any segment
- The main navigation is the most used feature on the homepage followed by search.
- 46% of users scroll only till they populate categories.
we then synthesized the analytical data and made affinity mapping of the findings based on the commonalities the commonalities.
User Interview
By this time we had enough data to go to users to gather their pain points. Having all this data was very easy for us to write a script for user interviews.
Conducted user interviews for B2B users, B2C users, and Gamers. We recruited users through the usertesting.com platform.
Key Interview Takeway
Problem Prioritization
This time we got most of the stakeholders and we did the problem prioritization. We could able to refine the problems which needs to be addressed first.
Discovery Takeways
Brand: Effectively communicate on the homepage that Dell Technologies provides complete E2E technology needs
Personalization: Cold state: showcase the breadth of products and solutions for a broad spectrum of customers.
Warm state: Provide more relevant content that aligns with each persona and supports navigation paths.
Navigation: Our target audience is very broad, from consumers to enterprise customers. Creating a clear entry path for each target audience guides their journey.
Content & Experience
- Storytelling: focus on highlighting user needs and benefits instead of product features.
- inspire and increase customer engagement using immersive and relevant content.
- Highlight new/special products. services solutions etc.
- Show value proposition
Wireframing
Crazy 8’s is a core Design Sprint method. It is a fast sketching exercise that challenges people to sketch eight distinct ideas in eight minutes. The goal is to push beyond your first idea, frequently the least innovative, and to generate a wide variety of solutions to your challenge.
Iterative Approach
From the Ideas I gathered during the Crazy 8 rapid prototyping, I went ahead with asking the stakeholders to vote took the winning prototype, and created an interactive prototype using webflow so that I could run quick user testing.
- Learning from the testing of the prototype:
First time
- users look for product categories. The mental model of the user is to see small category strip above the first first
- The design we tested with bigger product category thumbnail did not resonate with the user.
- Users has banner blindness in many sections in the homepage
- Users are least interested in the sections which has just products.
- Users expect newly launched products in the hero banner
Returning User
- Returning users would like to see the products which they are interested in (personalization)
- Users were happy when they are shown the products which browsed in the past. Products similar to what they browsed in the past
- Chances of purchasing the products increased when we compared the price compared to previous visit (discounted price)
Returning Customer
- Returning customers were able to browse the compatible accessories without much research.
- Showing order status was very easy for the users, they could see the status without going to the account page
- Showing products in cart was interesting for many users.
Users felt the design was lacking in recommending products based on their job/industry etc.
I continued to iterate the designs on the feedback we received from users.
Recommended designs
Thinking Beyond the Ask
I tried one more addition idea of navigating by just using voice commands.
Advantages of this:
- Easy navigation just by using voice.
- Voice will be additional navigation option for main navigation and search
- Can collect these data and identify the user intend and personalize content
- Users will be more open to voice than typing
- In case users has additional questions, we can direct them to live customer executives. Users will be continuing in the same experience.
Outcome
0
% Increase in RPV(Revenue per visit)
0
% Decrease in Exit and Bounce Rate
0
% Increase in Conversion
Learnings
- Returning visitors are more likely to purchase products
- Personalization help the user in purchase decision
- If the personalization is not perfect, don’t do personalization
- Too many marketing content will make banner blindness in the user
Next Step
- Continue iterate based on the feedback we receive from the user.
- Make personalization perfect so that we can understand the intend of the user.