HP Help me choose printer
Problem Statement
Customers often struggle to choose the right printer for their needs due to the wide variety of options available in the market. They need a user-friendly desktop application that guides them through the selection process based on their specific requirements.
Goal
Develop a desktop application that assists customers in choosing the most suitable printer based on their needs, preferences, and budget.
User Interview
Conducted interviews with potential users to understand their pain points and needs when it comes to buying a printer. Common issues included confusion about different printer types, specifications, and compatibility with devices.
Competitive Analysis
Analyzed existing printer selection tools and applications to identify gaps and opportunities for improvement.
Persona
Developed a persona named “Tech-Savvy Tom” who represents our target audience—a tech-savvy individual looking for a printer for both personal and professional use.
User Stories
- As Ajay, I want an application that helps me understand the differences between various printer types (inkjet, laser, etc.).
- As Ajay, I want to input my budget and receive printer recommendations within that range.
- As Ajay, I want to compare printer specifications side by side.
Information Architecture
Created a sitemap to outline the application’s structure and navigation flow.
Wireframes
Designed wireframes for key screens, including the home screen, printer comparison page, and budget input page.
Usability Testing
Conducted usability tests with colleges within the organization and then tested with a few of my friends who are planning to purchase a printer user to gather feedback on the prototype’s design and functionality.
Learnings
As this was my first project where I tried including most of the UX process in designing the web and mobile application, there were many challenges faced
- Learning to do user interviews by asking open-ended questions to gather maximum information
- Convincing stakeholders the importance of the process and how it will increase productivity and decrease in re-work.