Portfolio website of Harish T P
Dell Technologies’ homepage needs to be redesigned to better connect with its audiences including consumers, small and medium businesses, and Enterprise. One-liner brief: Appealing design like apple and transaction like Amazon.
Provide an experience that conveys our brand and corporate values, provides clear and direct navigation to Dell products and services, and promotes a successful completion of purpose.
We follow a Discovery and Faming process.
As not to reinvent the wheel again, we went through the research papers of Baymard to understand which are the top performing e-commerce website where Dell stand and what is their suggestion to improve the page.
Even though Dell is in a good position, we wanted to improve further.
Compare a few competitors’ websites and analyze what they are doing differently from others, and what each company is doing better.
Samsung
HP Enterprise
Analyze current design As the first step in the research, we analyzed our existing homepage using content square (formally clicktale). Our objective was to check where we get more engagement, and more conversion and also understand what is the reason for less engagement in some sections of the page.
we then synthesized the analytical data and made affinity mapping of the findings based on the commonalities the commonalities.
By this time we had enough data to go to users to gather their pain points. Having all this data was very easy for us to write a script for user interviews.
Conducted user interviews for B2B users, B2C users, and Gamers. We recruited users through the usertesting.com platform.
This time we got most of the stakeholders and we did the problem prioritization. We could able to refine the problems which needs to be addressed first.
Brand: Effectively communicate on the homepage that Dell Technologies provides complete E2E technology needs
Personalization: Cold state: showcase the breadth of products and solutions for a broad spectrum of customers.
Warm state: Provide more relevant content that aligns with each persona and supports navigation paths.
Navigation: Our target audience is very broad, from consumers to enterprise customers. Creating a clear entry path for each target audience guides their journey.
Content & Experience
Crazy 8’s is a core Design Sprint method. It is a fast sketching exercise that challenges people to sketch eight distinct ideas in eight minutes. The goal is to push beyond your first idea, frequently the least innovative, and to generate a wide variety of solutions to your challenge.
From the Ideas I gathered during the Crazy 8 rapid prototyping, I went ahead with asking the stakeholders to vote took the winning prototype, and created an interactive prototype using webflow so that I could run quick user testing.
First time
Returning User
Returning Customer
Users felt the design was lacking in recommending products based on their job/industry etc.
I continued to iterate the designs on the feedback we received from users.
I tried one more addition idea of navigating by just using voice commands.
Advantages of this:
Through a wide variety of mobile applications
A strategy is a general plan to achieve one or more long-term.
UI/UX Design, Art Direction, A design is a plan or specification for art.
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However, if you can precisely spot such toxic stocks, you may gain by resorting to an investing strategy called short selling. This strategy allows one to sell a stock first and then buy it when the price falls.
While short selling excels in bear markets, it typically loses money in bull markets.
So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them.
Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria
